More than three advertising company have withdrawn their support for Rihanna latest music promo due to its explicit nature and content.
The BBHMM (B*tch Better Have My Money) video is about Rihanna and her friends torturing, intoxicating and making fun of the woman, it was
revealed that the woman was actually the wife of Rihanna's cheating accountant.
One of the company that withdrew their support is Kuoni Travel Firm and retail company told Britain mail newspaper that they are withdrawing their support from Rihanna's video.
Vivienne Pattinson from broadcast pressure group Mediawatch-UK celebrates the move, saying, "It is fantastic that advertisers have begun to take responsibility and withdraw their support for this unbelievably shocking video. I hope more follow suit."
Another spokesman for Vevo says, "We respect the wishes of our advertisers and we will not run their adverts against any material which they deem to be inappropriate to their brand."
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